DNA (Direct Network Advantage) Provenance is an exclusive program offered by AWN and Dyson Jones, allowing wool growers who meet the specifications to follow the journey of their wool, from bale to retail and to share that story with the consumer.
AWN leverage its network of strategic relationships across the supply chain, allowing us to offer traceability for our client’s wool, through to the consumer. Our network of DNA growers already contribute wool to Australian brands such as MerinoSnug and Hedrena. Each DNA product carries a QR code on its packaging or swing tag, which showcases a unique Australian wool provenance story.
From the wheatbelt of Western Australia to the red sands of the Flinders Ranges Outback to the Tasmanian Midlands, wool sourced from AWN clients has contributed to the making of premium wool garments, accessories and interiors products. These are the stories of the Australian wool growers and regions behind your wool.
