AWN AWN’s presence in Tasmania has grown rapidly in recent years, driven by strong relationships and trust built within the local agricultural community.
According to Cade Ebdon, Tasmania Livestock & Real Estate Manager, this success stems from farmers relying on their local AWN agents for everything from wool and livestock marketing to real estate services.
Brett Neilson, National Property Operations Manager, highlights this crucial aspect, stating:
“Rural communities need marketing options for the things that they do……they sell wool….they sell livestock….they sell property. AWN specialist sales agents are solely focused on meeting these needs.”
Cade credits the wool and livestock agents who work closely with clients on their farms:
“It’s about the people on the ground.”
This hands-on approach creates a natural connection to AWN’s real estate experts, ensuring clients receive holistic support across all rural needs.
Brett Neilson further elaborates on AWN’s structure, noting:
“It’s small, dedicated, and integrated teams that have been duplicated right across the country. We are big enough to get the job done, but still small enough to care. We know the industry…we know the properties…we have the contacts.”
Unlike traditional city-based agencies, AWN’s real estate team have a strong understanding of the rural property market and its intricacies. Strong client relationships—established through reliable wool and livestock transactions, farm sales, and clearing sales—have created lasting partnerships.
“The trusted relationship we hold with our clients is often built over many transactions,” explains Brett Neilson. This strong foundation is why satisfied clients consistently return to AWN as their businesses grow and evolve.
The parallel development of AWN’s livestock and real estate divisions has occurred naturally and strategically. Cade attributes this to a collaborative team culture and a focus on hiring individuals who share AWN’s client-first values.
As AWN expands into the residential and commercial real estate markets, it continues to uphold its rural foundations as an independent, 100% Australian-owned business, and one of Australia’s largest pastoral houses.
AWN’s team in Tasmania has brought renewed energy and healthy competition to the local livestock sector, thanks to its emphasis on strong, trustworthy relationships.
Strategic growth in staff, including livestock agents and support roles at key sale yards, has led to notable growth in the lamb and dairy livestock markets.
The success of AWN’s real estate and livestock expansion is rooted in the longstanding trust built by its wool team. These relationships have created a seamless transition into livestock agency and the marketing of rural and lifestyle properties.
Real estate agents benefit from quality leads generated by on-the-ground colleagues and a national support network, making AWN an appealing option for those wishing to market their property.
This integrated approach not only strengthens client relationships but also boosts cross-selling opportunities—property appraisals often lead to livestock or clearing sales. AWN aims to become a leading real estate agency across Tasmania, leveraging the synergy between its divisions.
For Tasmanian farmers seeking a trusted partner, AWN offers a locally embedded team supported by a strong national network.
For more information, contact us at awn.net or follow us on our Tasmania Facebook page for regular updates.
