DNA Archives

DNA

Alternative Marketing Solutions Connecting Growers, Processors & Consumers

The successful relationship between AWN, Hedrena and Fella Hamilton is the epitome of the bale to retail story. Consumers are ...

Hedrena a natural, sustainable clothing choice

Eighteen months since the iconic women’s brand, Fella Hamilton, took over ownership of the Hedrena brand, we thought we would ...

Eyre Peninsular Joins AWN’s Network of DNA Wool Growers

AWN, Australia’s largest independent wool broker, has launched its latest series in its wool provenance stories through its DNA program. ...

Nature at its Best for Eyre Peninsula DNA Launch

The beauty of the land and the ocean has been captured to showcase Merino wool from the Eyre Peninsula region ...

AWN and AC Link Enter Joint Venture to Expand Wool Manufacturing Operations

AWN today announced an expansion of their manufacturing and retail arm, Merino & Co, after signing a Heads of Agreement ...

Hedrena Now Available Through the Iconic Australian Retailer, Fella Hamilton

When we moved the Hedrena® products to our e-commerce store, Hedrena’s loyal customers told us that they prefer to shop ...

Everyone’s a Winner in Wool

Win or lose the premiership. Everyone is a winner in wool, thanks to a partnership between Merino & Co and ...

From Bale to Retail

Flinders Outback Woolgrowers to Join Groundbreaking Provenance Program Australia’s largest independent wool marketer, Australian Wool Network, has revealed the latest ...